Creating Powerful Campaigns that Drive Behaviour Change In Your Community
How can you cut through the clutter and create a communications campaign that resonates with your audience and influences behavioral change? Watch the recording to:
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Hear examples of award-winning communications campaigns that influenced positive behaviour changes
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Discuss current trends and different tools for content generation that can help you create content that resonates
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Don’t miss out! Join us to find out how you can supercharge your municipal communications campaigns with positive behaviour change.
Presenters:
Colleen Collins | Communications Team Lead
With more than 15 years of experience in municipal communications, Colleen’s strategic insights and passion for delivering high-quality customer service has helped her clients share information and connect with their audiences. Her extensive knowledge of municipal services and strong understanding of residents’ needs allows her to deliver highly effective communications, engagement and branding strategies that resonate with target audiences and drive citizen engagement.
Derek Roldan | Marketing Manager
Derek has an extensive background in marketing and branding, spanning public and private organizations. His experience in branding has given him valuable insights into the importance of creating an experience that companies can stand behind, and can be implemented beyond marketing and sales.